Car stickers are being purchased more often by individual consumers, as a way to make the appearance of their cars more personal and unique. Most modern car production firms produce fairly similar designs, with similar colour schemes and even a similar range of accessories. car stickers (Autoaufkleber) allow people to add their personal touch to these design, through illustrations, lettering, and minimalist geometry. As well as inexpensive sticker systems, car transfers are also available, as are professional and expensive paint jobs. Along with the increasing need for people to express their individuality in the modern world, another reason why car stickers are so popular is because of the improvements in sticker design and production technologies. Computers are used in both the design and manufacturer of car stickers, and make it easier than ever before for companies to produce a wider range of different colours and designs.

Car stickers are produced either for specialised automobiles, such as a racing car sticker or a wedding car sticker (Autoaufkleber Hochzeit), or for regular cars in everyday street environments. While there is still some variation as to how individual manufacturers come up with and produce their designs, a fairly typical work flow would go something like this. Designs normally start their life inside a professional computer graphics design program such as Adobe Illustrator, although some individual designers still like to use a pen and paper for their initial sketches and then scan them in. A number of permutations and colour combinations will generally be tried out before a final design is reached, where it is saved in a specific file format and made ready for the next step – manufacture.

Dedicated printing equipment needs to be used in order to produce professional car stickers, which may either be owned by the sticker design company themselves or a third party printing firm. The design will often stay in a PC or Macintosh environment during this entire process, as most modern printers can produce hard copy stickers directly from specific computer file formats. Computers and digital technology are an integral part of car sticker production, and are helping the industry to grow and thrive in the modern world. Advances in computer aided design and production are only likely to see an even bigger range and variety of car stickers being produced in the future, making them appeal to even more car owners who want to personalise the appearance of their automobiles.